The Plan

Stop Smoking $99

Hypnosis Salem Oregon Joni Picture

Joni Brewer

Hypnotist, Success Coach


It's my understanding that Positive Changes has just closed their doors and left some people stranded in meeting their goals. If you were one of these people please don't give up. Schedule a free consultation and we can discuss a reduced rate for you and get you moving forward again. My Stop Smoking For Life program is done in one session.


The Plan

When you are ready, we have the plan….. 


Detrimental Effects of Smoking

Blah, Blah, Blah

I am not going waste your time telling you things you already know or try and make you feel guilty about smoking.  I know that everybody is always telling YOU “The reasons why YOU need to quit smoking”. That always makes that rebel inside me ignore them.

Know YOUR reason for quitting!

      It is important that YOU want to quit for YOU, and not because of someone else’s reasons.


When You Quit For Your Reasons                                                                                                                                                                                                                                                         

You are giving up something you really, honestly, don’t like anyway. 

You Will:

  • Start healing, not only your lungs but your entire body will be able to repair itself more rapidly! This will begin in the first 24 hours and continue as it was meant to.

  • Lower your blood pressure in the first 24 hours!

  • Cut your smoke related coughing in half during the first 24 hours and in some cases almost completely in 48 hours!

  • Feel more in control of your life!

  • Have better smelling hair, clothes, breath, home and car!

  • Have more stamina for all kinds of activities!

  • Protect your family, friends and even coworkers from the effects of secondhand smoke!


You Will Feel Proud Because You Get To:

  •  Stop ‘needing’ to go outside somewhere in the rain, wind, snow, or freezing temperatures, huddling together and being treated like a second class citizen with shame and disgrace!
  • Stop paying extra taxes!
  • Stop giving your hard earned money to some S.O.B. who gives you a product, that when used in any amount long enough will kill you!
  • Keep your hard earned money!                                                                          

Speaking of Money

You can’t afford NOT to quit!

I’m not going to give you some phony numbers using today’s costs as a number for past years of smoking (as others might do). We all know cigarettes were cheaper when you started.


So here are some real numbers:


Marlboro in Oregon as of February 2017

Cost per Pack

Packs a Day

Your Cost per Week

Your Cost per Month Avg.

Your Cost per Year(365 Days)







1 1/2










2 1/2










At the very least cigarettes will cost this much next year, and the price is not going down!


And if you’re saying to yourself, I don’t even smoke a pack a day! I say… not yet, but that’s what the people who smoke 2 packs a day used to say… Keep it up, if you live long enough you probably will.

And if you’re saying to yourself, I don’t even smoke 2 packs a day! I say… not yet, but that’s what the people who smoke 3 packs a day used to say… Keep it up, if you live long enough you probably will… Even though, right now, that part of you, that wants you to keep things the same, will have you saying “Not me! I’m different!” But you know that’s a lie. 


More Lies We Tell Ourselves

The Lie: I need a cigarette to wake–up.

The Truth: You can wake up without a cigarette.


The Lie: I need a cigarette to go with my coffee.

The Truth: Coffee or anything else for that matter, tastes better when you quit smoking.


The Lie: That was a great meal, I need a cigarette.

The Truth: That meal was great even without a cigarette.


The Lie: When I’m wound up, smoking relaxes me.

The Lie: When I’m upset, smoking calms me down.

The Truth: And how can a cigarette “Wake you up” and “Relax you (Calm you down).” Even the best drugs science can come up with can’t do that! “Wake you up” and “Relax you (Calm you down)”are opposites, it is impossible! And you know it.


The Lie: I’ve tried many times and I just can’t quit.

The Truth: You can quit! In the beginning you failed miserably at walking, and talking, but you refused to give up! And now you don’t give those things a second thought. You can refuse to smoke! And before you know it, you won’t give cigarettes a second thought!


When so many people want to quit, what keeps them smoking?

How it starts

You weren’t walking around one day and the idea just popped into your head from nowhere. You got the idea from somewhere. You probably saw someone else smoking, and because they did it, somehow you thought it might be a good idea to do it.

New smokers start to associate situations or moods with smoking (remember the lies). They may become used to having a cigarette when they are at a party or feeling depressed. Before too long, they organize their day around smoking and they feel anxious if they can’t smoke.


The Habit

You see smoking is a habit – a habit that you re-enforce constantly!  As with any habit if you try and “alter” it; it will mess with you! So let’s use my mother-in-law's old smoking habit as an example; her habit was re-enforced about every 45 minutes.

This means that she had to have a cigarette about every 45 minutes, if 'work' or some other stupid thing didn’t interfere!

"But I could smoke part of a cigarette and say 'that’s it, I’m done' and throw the rest away! Then about 10-15 minutes would go by and I would start to feel a little anxious. Remember, it’s only been 10-15 minutes, and I’m not due to have another cigarette for at least another 30 minutes. Then I start telling myself 'The Lie’s' all over again and if that doesn’t work, now panic starts to set in. It’s still not 'time', so I have to go out to the garbage to dig the 'leftover' cigarettes out, and God forbid they are ruined! Now it’s a quest for a long cigarette butt, until I can get to the store, and it hasn’t even been 45 freaking minutes!"


What the heck is this all about?!

It’s about our subconscious; our subconscious wants to keep everything the same – that is its job.  Your subconscious wants to lead you away from pain and towards pleasure. And you trained it to believe smoking was pleasurable, with all those lies.


 Here’s how this works

 It’s called the “Law of Compounding”


We’ve all seen this in action in some form; like the child who touches something HOT and then turns right around and does it again! Until the child learns it hurts, it then ceases to do it.  Almost 50 years later, whenever that child sees a cup of coffee, it assumes that it’s HOT. And the child only put his/her hand in it a couple of times!  You see how strong that “Law of Compounding” works?  Imagine if I were to do that 20, 40, 60 times a day!  That’s 1, 2, 3 packs of cigarettes!


Or better yet, how about being told everyday by television, magazine, newspaper, radio and now the internet “How hard it is to stop smoking”? This is what advertisers’ are best at; getting paid to make you believe “you need our drugs to be able to stop their drugs”.  That is why the drug companies pay millions of dollars a day for you to see their advertisements. The bottom line is getting your business and that is all! They just want your money!


Understanding the “Law of Compounding” and how to use it for you, is just one of many things Hypnotists utilize when helping you achieve your goals with tobacco.


The # 1 question I’m asked

Does Hypnosis really work?

University studies show Hypnosis is the #1 most successful way to quit smoking! Most research show averages between 70% and 80%.


Bernie tried the patch (failed); gum (failed); and doctor prescribed medication (failed).


Hypnosis worked for her and I was so impressed, I had to learn how to do it. Because it worked for her, I am a hypnotist today and that is also why I give a guarantee. My guarantee: If you want to start smoking again for whatever reason within 1 year, call me and together we will go through the process again at no cost to you! Because I want you and everyone to be a non-smoker!

I believe hypnosis is the best tool for increasing your chances of being successful because it worked for Bernie!


The #2 question I’m asked

Does it work for everyone? No, nothing does! Not even the drugs


So let’s take a look at the alternatives… Drugs, Nicotine Replacement Therapy & Hypnosis


Definition: Placebo

Prescriptionwithout physical effect: something prescribed for a patient that contains no medicine, but is given for the positive psychological effect it may have because the patient believes that he or she is receiving treatment.


pharmacology inactive substance: a preparation containing no active ingredients, given to a patient participating in a clinical trial in order to assess the performance of a new drug given to other patients in the trial.


It means Fake, the only reason it worked is because in their minds, they believed it was real. This is the un-skilled (no special “Hypnosis” schooling required) power of the mind.


Here’s something they are banking on that you don’t know:

The placebo number must be subtracted from their success rate. But they don’t show you the math; they hide it somewhere in the advertisement in very small print. It appears like (placebo effect 18%).



Their own studies have shown…using their best numbers the following:




The Patch (Nicotine Replacement Therapy) claims 30% success rate with a Placebo 18% success rate = 12% success rate (Real number 30 % minus the 18% Placebo rate).

    Chantix claims 44% success rate with a Placebo 18% success rate = 26% success rate    (Real number 44% minus the 18% Placebo rate).


Zyban claims 30% success rate with a Placebo 15%-18% success rate = 12% success rate (Real number 30% minus the 18% Placebo rate).



Science Daily (Oct. 24, 2007) — “A new study  shows that smoking patients who participated in one hypnotherapy session were more likely to be nonsmokers at 6 months compared with patients using nicotine replacement therapy (NRT) alone or patients who quit ‘cold turkey’. At 26 weeks after discharge, 50 percent of patients treated with hypnotherapy alone were nonsmokers, compared with 50 percent in the NRT/hypnotherapy group.”


So did you catch that?


 After adding hypnosis to the nicotine replacement therapy (NRT) the NRT became as successful as hypnosis alone! 50% and the placebo does not apply to the hypnosis “It’s your mind”.





So when you’re ready,

I mean really ready to quit, (and not because your spouse or children are bugging you to quit). But when YOU ARE READY, call me; I have a plan! Let’s set the date you finally get to stop smoking!


The Plan

Set a Quit Date

  •  Don’t buy cigarettes that will last beyond your quit date. 
  • Post-its, Post-its, Post-its, put them up! Everywhere! On Your computer, desk, dashboard, refrigerator, TV, and all the places you go to smoke. This helps get your subconscious used to the idea (in a positive way) that you are going to give up smoking.


Write on them:

(Your quit date)

I finally get to give up smoking


5 Days Before Your Quit Date

  •  Tell your family and friends you plan to quit, and ask for their help and support. Ask them to help you to Succeed, by not offering you cigarettes or giving you permission to fail.
  •  Tell your smoking friends if they help you “Succeed”, you promise not to bug them about smoking, and when they decide they’re ready you will help them!
  • You know as a smoker we help others to fail. If they ask for a cigarette we usually say no at first but then give in and give them one, then another and another and some of us even suggest when the person trying to quit gets a little “Grumpy”, “Why don’t you just have a cigarette it will (Lie, Lie, Lie).”

     It is important to have all your friends help you succeed!


4 Days Before Your Quit Date

  •      Pay Attention to when and why you smoke.
  •      Think of your daily routines and how they revolve around your habit.
  •      Think of how you can change your routines without Cigarettes.


3 Days Before Your Quit Date

  •      Think of what you will do with the extra money when you stop buying cigarettes.
  •      Think of who you can reach out to when you need help.


2 Days Before Your Quit Date

  •      Get Excited!
  •      Know You Will Be Successful!
  •      Believe You Will Be Successful!


1 Day Before Your Quit Date

  •      YOU ARE DONE PRACTICING! No saving the cigarettes in case you fail!
  •      Wash & get rid of all your ashtrays.
  •      Wash the ashtray in your car and fill it with coins to remind you of the change you made!


Make sure all cigarette butts (in all trash bins) are wet and ruined

(you know why).


Quit Day!

  •    NO Practicing before you get here!
  •    Remind your family and friends that it is YOUR quit day!
  •    Bring all of your leftover cigarettes with you to my office!
  •    Make sure you smoke your last cigarette before coming in the office.




Websites with information on Hypnosis studies


Freedom from smoking:

Integrating hypnotic methods and rapid smoking to facilitate smoking  


Of 43 consecutive patients undergoing this treatment protocol, 39 reported remaining abstinent at follow-up (6 months to 3 years post-treatment).

This represents a 90.6% success rate using hypnosis.

University of Washington School of Medicine, Depts. of Anesthesiology and Rehabilitation Medicine, Int J Clin Exp Hypn. 2001 Jul;49(3):257-66. Barber j.



Hypnosis Most Effective Says Largest Study Ever:

3 Times Effectiveness of Patch and 15 Times Willpower.

How One in Five Give Up Smoking
Hypnosis is the most effective way of giving up smoking, according to the largest ever scientific comparison of ways of breaking the habit. A meta-analysis, statistically combining results of more than 600 studies of 72,000 people from America and Europe to compare various methods of quitting. On average – hypnosis was over three times as effective as nicotine replacement methods and 15 times as effective as trying to quit alone. Schmidt, Chockalingam University of Iowa Journal of Applied Psychology October 1992. (Also New Scientist October 10, 1992)  


90% Success Rate With Hypnosis

Authors report a success rate in smoking abstinence of over 90% with hypnosis.

MMW Fortschr Med. 2004 May 13;146(20):16.Klager, R. [Article in German] PMID: 15344725 [PubMed - indexed for MEDLINE]


87% Reported Abstinence Using Hypnosis

Performance by gender in a stop-smoking program combining hypnosis and aversion.

A field study of 93 male and 93 female CMHC outpatients examined the facilitation of smoking cessation by using hypnosis. At 3-mo. follow-up, 86% of the men and 87% of the women reported continued abstinence using hypnosis. Johnson DL, Karkut RT. Adkar Associates, Inc., Bloomington, Indiana.Psychol Rep. 1994 Oct;75(2):851-7.PMID: 7862796 [PubMed - indexed for MEDLINE]


81% Reported They Had Stopped Smoking

Clinical hypnosis for smoking cessation: preliminary results of a three-session intervention.
Thirty smokers enrolled in an HMO were referred by their primary physician for treatment. Twenty-one patients returned after an initial consultation and received hypnosis for smoking cessation. At the end of treatment, 81% of those patients reported that they had stopped smoking, and 48% reported abstinence at 12 months post-treatment.

TexasA&M University System Health Science Center Collegeof Medicine, USA. Int J Clin Exp Hypn. 2004 Jan;52(1):73-81. Elkins GR, Rajab MH.


Hypnosis Patients Twice As Likely To Quit

Guided health imagery for smoking cessation and long-term abstinence. 

Study of 71 smokers showed that after a two-year follow up, patients that quit with hypnosis were twice as likely to still be smoke-free than those who quit on their own.

C.A. Wynd,.Journal of Nursing Scholarship, 2005; 37:3, pages 245-250

More Effective Than Drug Interventions

Descriptive outcomes of the American Lung Association of Ohio hypnotherapy smoking cessation program.

Ahijevych K, Yerardi R, Nedilsky N.
Group hypnosis, evaluated at a less effective success rate than individualized hypnosis (at 22%). However, still demonstrated here as more effective than drug interventions.  

OhioState University, College of Nursing, Columbus 43210, USA


The Mayo Clinic